Elite Leadership Coaching for Dubai's Top Performers
Unlock Your Next Level of Influence, Performance, and Purpose with Irina Popa-Erwin
Experience bespoke leadership mentorship designed exclusively for Dubai’s most distinguished professionals. Our refined coaching program integrates unparalleled strategic insights with a sophisticated approach, empowering you to elevate influence, inspire teams, and drive exceptional results.
Craft your legacy with a luxury coaching experience that aligns ambition with excellence, tailored to the high-stakes demands of Dubai’s elite business landscape. Unleash your potential and lead with unmatched confidence and vision.
In a city driven by vision, ambition, and rapid growth, true leadership goes beyond titles—it requires resilience, clarity, and impact. That’s where Irina Popa-Erwin, founder of The NYC Life Coach, comes in.
With over 20 years of experience coaching high-performing professionals, Irina has helped more than 3,000 leaders, executives, and entrepreneurs across industries like finance, real estate, tech, and entertainment—from New York City to Beverly Hills, and now Dubai. Her unique coaching approach is built on real-world leadership, athletic discipline, and strategic mindset training.
A former professional multi-medalist athlete, Irina learned to perform under pressure and lead with purpose early in her career. She was personally mentored by the legendary Jim Rohn, one of the world’s most influential success coaches, and has since become a trusted authority on executive performance, leadership development, and mental resilience.
Irina is frequently featured in national media, including FOX5 NY, CBS NY, Yahoo Finance, the NY Post, and IMDb, for her insight into leadership psychology and peak performance.
Whether you’re a CEO, founder, or executive in Dubai’s fast-moving business landscape, Irina’s results-driven coaching is tailored to empower you to:
Lead with clarity and confidence
Strengthen emotional resilience and mental wellness
Inspire and elevate high-performing teams
Navigate growth, pressure, and change with precision
Align your leadership mindset with your mission and brand
This is not just coaching—it’s transformation. Irina works privately with select leaders ready to make a measurable impact on their organization and the world.
Based in New York City. Now accepting high-level clients in Dubai and the UAE.
“To get what you never had, you have to do what you don’t know” - Irina Popa-Erwin