Beverly Hills · Los Angeles · Worldwide
Beverly Hills Life, Career & Executive Coach
Private high-performance coaching for consequential personal and professional decisions.
The NYC Life Coach brings Irina Popa-Erwin’s personalized life, career, executive, leadership and high-performance coaching to Beverly Hills and greater Los Angeles area. Private consultations by appointment only, No walk-ins.
20+ YearsCoaching & Business Leadership
9xGold Medalist
3,000+Professionals Empowered
Jim RohnMentorship
01 — Private Office
Coaching in Beverly Hills, California
A private setting for professionals, executives, entrepreneurs and high-performers throughout Beverly Hills, Los Angeles and Southern California. Sessions are available in person by appointment and virtually for clients worldwide.
The NYC Life Coach — Beverly Hills
8907 Wilshire Boulevard, #270Beverly Hills, CA 90211
Telephone: (424) 274-2157
Email: bh@thenyclifecoach.com
Appointments: Monday–Saturday, 6:00 AM–6:00 PM Pacific Time
Private Consultations by Appointment Only · No walk-ins
Get Directions →02 — Coaching Services
Life, career, executive and leadership coaching in Beverly Hills
Each private coaching engagement is personalized around the client’s present reality, priorities, decisions and desired result. Personal and professional objectives can be addressed within one integrated program.
Life Coaching in Beverly Hills
Clarify personal priorities, interrupt limiting patterns and build the structure, mindset and accountability required for sustainable change.
Explore Life Coaching →Career Coaching in Beverly Hills & Los Angeles
Navigate a promotion, career pivot, professional plateau, compensation decision or complete reinvention with clearer positioning and execution.
Explore Career Coaching →Executive Coaching in Beverly Hills
Strengthen executive presence, strategic judgment, communication and performance while navigating visibility, responsibility and sustained pressure.
Explore Executive Coaching →Leadership & Business Coaching
For founders, entrepreneurs and organizational leaders seeking sharper priorities, stronger accountability and more decisive individual or team performance.
Explore Leadership Coaching →High-Performance & Burnout Coaching
Restore focus and energy, manage pressure more effectively and create a sustainable performance structure without allowing success to overtake life.
Explore Performance Coaching →Relationship, Communication & Networking Coaching
Develop confidence, boundaries, emotional intelligence and a relationship strategy that strengthens communication, influence and opportunity.
Explore Communication Coaching →Not sure which category fits? Coaching begins with the complete reality, not a standardized curriculum or a narrow service label.
View All Coaching Services →03 — The Irina Popa-Erwin Difference
Experience translated into transformation.
Irina does not coach from theory alone. Her methodology was built through elite sport, entrepreneurship, business leadership and more than two decades of private coaching.
A former professional athlete and nine-time Gold Medalist mentored by personal-development pioneer Jim Rohn, Irina brings the discipline of competition and the judgment of real-world leadership to each engagement.
Her career experience includes recruiting, preparing and placing more than 1,800 professionals, while her coaching practice has empowered more than 3,000 professionals.
One performance philosophy shaped by experience across athletics, business, career development and private coaching.
About Irina Popa-Erwin →04 — The 90-Day Blueprint
A high-performance coaching method built around the individual.
The methodology begins with the client’s actual reality, not a standardized curriculum. The objective is to create clarity, change the patterns limiting performance and convert priorities into disciplined execution.
Clarity & Priorities
Define the present reality, the desired result, the decisions being postponed and what matters now.
Pattern Interruption
Identify beliefs, habits and familiar responses functioning as internal glass ceilings.
Strategic Direction
Translate the goal into decisions, behavioral changes, priorities and an executable action plan.
Discipline & Accountability
Apply consistent action, candid feedback and recalibration until the new standard becomes sustainable.
Not recklessness or inflexibility, a commitment to stop negotiating with the outcome while remaining willing to adjust the strategy required to achieve it.
05 — Beverly Hills Presence & Media
A coaching practice connected to the community it serves.
Irina’s Beverly Hills presence extends beyond a mailing address, from local media conversations to civic and educational participation, while her coaching perspective has also been featured by national news and business outlets.
Good Morning LaLa LandIrina discusses mindset, purpose and performance on the Los Angeles–based morning show.
As Featured In
06 — The Client Experience
Private coaching for people ready to move beyond processing and into decisions.
I didn’t need more processing; I needed a plan. Irina’s perspective is surgical. She identifies the mental block, removes the noise, and hands you the path to decisive next steps. It is a completely different league of coaching.
Who is this coaching designed for?
Professionals, executives, founders, entrepreneurs and other high-performers facing a consequential decision, transition, plateau or performance challenge.
Are sessions available in person?
Yes. Private in-person appointments are available at the Beverly Hills office, with virtual coaching available throughout Los Angeles, across the United States and worldwide.
Do I need to choose one coaching category?
No. Career, leadership, relationships, life management, stress and performance often overlap. The program is organized around your complete reality and desired result.
What happens in the first conversation?
The conversation clarifies your present situation, the result you want, what is preventing movement and whether Irina’s direct, structured coaching approach is the right fit.
Client outcomes are individual and are not guaranteed. Coaching is not psychotherapy, medical care or a substitute for treatment by a licensed health professional.
Read More Client Perspectives →07 — Begin the Conversation
The next level begins with an honest look at the present one.
Request a private conversation with Irina Popa-Erwin to discuss your priorities, the result you want and whether The NYC Life Coach is the right coaching partnership for you.
Beverly Hills Private Office
8907 Wilshire Boulevard, Suite 270Beverly Hills, CA 90211
(424) 274-2157
bh@thenyclifecoach.com